Mitsuoka Motoren/

Philosophy

We, Mitsuoka Motor strive to contribute to society by building and selling cars that provide people the joy of seeing their dreams realized.

“We would like to convey the joy of driving an original car to the people of the world” – this wish was the starting point of Mitsuoka Motor and still it is a driving force of our company.

Be a Challenger

Free Ideas and Playful Minds Produce Our Cars.

Our models sold in Japan, are produced in our plant in Toyama City.

We aim to be an unrivaled and unique company in the Japanese automotive industry.

Starting with the “BUBU Shuttle” (a single seat car), we came to undertake the development of replica cars. This meant we started challenging new fields which were never been touched in Japan.

Challenge & Dream

In 1993, we introduced our representative car, “Viewt.” With blending style and playfulness, it became a pioneer in the development of fashion cars.

In 1994, we introduced a sports car with an originally-designed chassis, the “Mitsuoka Zero-1.” Mitsuoka Motor proudly became Japan’s 10th authorized automobile manufacturing company, and built a foundation for its development project. “Mitsuoka Zero-1” received a “Regional Vitalization Contribution Company” prize, co-sponsored by Nikkei Shinbun (Newspaper) and the National Land Agency, and also received a “Life and Culture” prize, sponsored by the Japan Fashion Association (JFA) and won “The Good Design Award” prize, sponsored by the Department of Trade and Industry, currently known as the Ministry of Economy, Trade and Industry.

Pride

In 2001, we made our first appearance at the 35th Tokyo Motor Show. Here our model “Orochi” attracted an enormous amount of attentions from people around the world.

We also tried something new this time, which was to develop single-seat electric cars for the next generation. We promoted their use in the delivery business and they have already been put to practical use.

Brands

Mitsuoka Motor Group has been built upon three main business pillars.

The first is a “Vehicle development” business with enormous latent potential.

The second is our “BUBU imported car distributing” business that has established a nationwide network of dealerships and high brand recognition as a dealer of used and directly imported vehicles.

The final pillar is our “Authorized imported car dealing” business that handles high value-added imported cars. These three pillars come together to form one solid base from which we can aggressively develop our business into the future.

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